Hire a B2B Content Writer - Experts are Available Now
Many freelance writers in the content writing industry say they can produce top-quality content for businesses. These writers are not native English speakers, lack freelance writing experience, and struggle to connect with your target audience. Thankfully, this is where Clever Creative Content can help!
B2B Writing 101
A B2B writer, or business to business writer, is someone who creates content that is meant for business customers from another business. This differs from B2C, or business to consumer writing, which is the writing most people think of when they consider online content.
To be an effective B2B writer, you really have to focus on a very specific target audience. You must also have industry knowledge, keep up on industry trends, and remember that you are writing for other businesses...not consumers.
Some good examples of B2B writing include:
White papers
Case studies
Blog posts
Social media posts
Other tailored content
Of course, all of this has to be catered to search engines, and perhaps even multiple clients. This is why it's important to work with a team like the B2B writers are Clever Creative Content.
Understanding the Role of a B2B Writer
When most people think of content writers, they think of people who write content for a blog post, a website, or maybe even a social media page.
A B2B writer, however, if much more focused on building up a sense of credibility, providing valuable information to the reader, and building relationships with other businesses.
This type of writing isn't focused on convincing other businesses to make rash decisions or rush to buy a good or service. Instead, it is meant to give facts and figures, introduce a product or service, explain how business customers can benefit, etc.
This is very different to how content is written by a B2C writer. The process is much longer for a B2B transaction, which might take days or even weeks. A B2C writer has the intent of convincing their reader to quickly buy something in a matter of minutes.
Looking Further Into the Differences Between B2B and B2C Content Creation
As we continue to explain how business to business writing compares to business to consumer writing, you should start to see some very obvious differences. Let's take a closer look at this:
A Different Audience Focus
Audience Focus for B2B Writers
One thing that sets a business to business writer apart from a business to consumer writer is the target audience they are writing for. A B2B writer is actually targeting a business, and thus, they have to have industry knowledge, trends, data, challenges, and more.
Audience Focus for B2C Writers
On the other hand, a B2C writer has a target audience that is broad and diverse, so they write in a more generalized way.
At Clever Creative Content, we offer both B2B and B2C content writing.
A Different Focus on Subject Matter
B2B Writers
When a B2B writer creates content, they generally have to get very technical and highly detailed with a lot of relevant evidence to support their content.
They have very specific subjects that they are focused on, and they must take difficult subjects and create content that helps the audience understand it.
B2C Writers
Alternatively, B2C writers are often freelance content writers who are writing for a company's potential customers.
They want to reach people in an emotional or easy to understand way, and keep in mind that they are writing for an audience that has a certain search intent.
The goal, of course, for a professional writer creating B2C content to get traffic and clicks for their clients, which eventually lead to sales.
A Different Focus on Relationships
B2B Writers Create Strong, Long-Term Relationships
In the process of creating B2B content, relationships are front and center. A B2B content writer much create content in a way that creates a sense of trust. This includes showing a lot of knowledge of industry trends, expertise in the industry, and of course, B2B content writing includes a lot of research, which is used to create relationships and build trust, too.
B2C Writers Create Relationships that are Quick and Often Short-Term
A B2C writer wants to convince readers to buy here and now --- and to do that, the vast majority of content is focused on a quick, emotional connection with a potential customer, which leads them to buy a good or service.
Why Clever Creative Content is a Great Place to Hire a B2B Content Writer
In the grand sea of freelance writers, wouldn't it be great to find a company that has a number of B2B writers available to you? This is what we aim to do at Clever Creative Content.
You might simply need a professional writer to create white papers, or perhaps B2B content to reach potential customers. Either way, we can help.
Here are Some of the Reasons to Work with CCC for B2B Writing
The writers we have here understand the skills and abilities that a B2B content writer requires.
We Make a Big Effort to Understand Your Brand
One of the most important things that a B2B writer can do is learn everything they can about your brand. They should understand the brand's identity and have the values and brand image in their head, and then apply that to the B2B content that they create.
We Utilize Business Jargon that is Essential to Your Industry
Another thing that we believe is important for a B2B content writer to do is to be familiar with industry jargon and terms. If you are an insurance provider, the writers will be familiar with terms that others in the industry will recognize; however, someone outside of the industry may not.
Writing Comes Naturally to Professional Writers
We work as professional writers because we are good at writing. It is a skill that many don't possess, but for our team, this all comes naturally. Our B2B writers are easily able to communicate with your target audience, even when the ideas are complex and industry-specific.
We Have Exceptional Research Skills
Another thing that comes naturally to professional writers is our amazing and thorough research skills. We stay up to date with the latest trends in your industry, as well as possible future changes. We also understand that we need to use caution when using information in our content concerning copyright protections.
We Understand the Importance of Creating Engaging Content
Every freelance writer, copywriter, content writer, and sometimes even non-writers understand the importance of engagement when writing content. Even with B2B writing, which isn't supposed to be as engaging as B2C writing, having some engagement brings more value to the content and makes it easier to read and understand.
We Learn About Your Target Audience
Finally, we make a big effort to get to know your target audience before we begin. It is so important to write to a specific audience when doing B2B writing, content marketing, and more, so we place a lot of emphasis here.
Working with Clever Creative Content for B2B Writing
Since B2B writing is such a specialized type of content, the process of ordering is a bit different. The first step is for clients to fill out the form, below. Once you have submitted all of your information, we will contact you via phone, text, or email with a quote. From there, we will assign the project to a writer, and they will get started.
When the writer has completed the project, it then goes to our editing team, who carefully reviews the content to find and fix grammar mistakes, typos, and formatting problems.
The editor finishes the content and sends it to the client for approval. We do offer revisions in some cases, so you can rest assured that the content you order is exactly what you want.
Ready to Order?
If you are ready to order B2B content, get in touch with us. You can also find information about our other services, like social media management, as well as our services and options conveniently on our website.